One of the strongest component of a viable, long-term, sustainable marketing and communications campaign is a solid PR front. What does this mean? In the multicultual and specifically, Asian realm, it means having a strong "Word-of-Mouth Buzz" (WMB) via:

- positive editorial enforcements
- securing top-notch media coverage
- access to thousands of Asian grass-roots organizations

Evershine has a multi-disciplinary team of professionals who are experts in positioning your brand or corporation to the millions of Asians. Whether you are a local business or a corporation spanning multiple continents, Evershine can help you create the "buzz" and hype by localizing the global.

Evershine Group provides what you cannot buy from the media: access and coverage. We generate recognition that increases sales, builds reputations, and helps you succeed.

We have handled a wide spectrum of public relations challenges, from national product launches and web-based promotions to crisis management and corporate upheavals. We know how media people think and what they want. At Evershine Group, media placement is not just a matter of distributing a press release and waiting for lightning to strike. It's about shaping creative pitches that will push reporters' buttons. Targeting select members of the press and cultivating relationships. Going after the big national hits in the consumer and business press as well as smaller but vital placements in local newspapers and vertical trades. Most of all, it's about not taking "no" for an answer.

See our News Wire Index