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The Asian consumer is an excellent
candidate.
In May 2004, there are an estimated
13.1 million Asian or Asian in combination with one
or more other races. This group comprises 5 percent
of the total population. Since Census 2000, the number
in this group has increased 9 percent, the highest growth
rate of any race group (U.S. Census Bureau, 4/04). It
is projected that by 2050, there will be 33.4 million
U.S. residents who will identify themselves as Asians
alone, making up 8 percent of the total population by
that year.
"Asians" refers to those
having origins in any of the original peoples of Far
East, Southeast Asian, or the Indian subcontinent. They
include: Bangladeshi, Burmese, Bhutanese, Bornean, Cambodian,
Celbesian, Cerem, Cernam, Chinese, Filipino, Hmong,
Indian, Indochinese, Indonesian, Iwo-Jiman, Japanese,
Javanese, Korean, Laotian, Malayan, Maldavian, Mongolian,
Nepali, Okinawan, Pakistani, Sikkim, Singaporean, Sri
Lankan, Taiwanese, Thai, Tibetan, and Vietnamese.
Asians are not a homogenous group;
rather, it comprises many groups who differ in language,
culture, and length of residence in the U.S. Some of
the Asian groups have been in the United States for
generations while others such as Hmong, Vietnamese,
Laotians, and Cambodians are comparatively recent immigrants.
Evershine Group is well equipped
and staffed to market your products and services to
Chinese, Vietnamese, Filipino, Korean, Japanese, Taiwanese,
Malaysian, Indonesian and other consumers.
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