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:: Compared to all other groups,
including Caucasians, Asians have the highest percentage
of households in the $75,000 or above annual income
range. (Source: US Census Bureau, Census 2000)
:: Asians have the highest median
home value among all ethnic groups (including Caucasians)
in 48 states. (Source: US Census Bureau, Census
2000)
:: Of the top-10 most common surnames
of San Francisco homebuyers in 1999, nine were Chinese.
(Source: DataQuick Information Systems)
:: On average, Asian Americans take
longer trips (4.4 nights) when compared to the average
domestic traveler. (Source: The Minority Traveler,
2000)
:: Half of all Chinese in Northern
California have traveled internationally by air at least
once in the last twelve months. (Source: 2002 KTSF/ISA
Chinese Consumer Study)
::
On average, Asian Americans spend $635 per trip, nearly
50% more than the average spending per trip among all
U.S. travelers. (Source: The Minority Traveler,
2000)
:: Use of air transportation is much
higher among Asian Americans than all U.S. travelers.
(Source: The Minority Traveler, 2000)
:: Asian Americans are most likely,
of all groups, to have a household computer (65%) and
internet access (56%). (Source: U.S. Census Bureau,
Current Population Survey, August 2000)
:: Asian Americans are the heaviest
everyday internet users. (Source: PEW Internet and
American Life Project, Dec 01)
:: Asian Americans make online purchases
on a day-to-day basis at twice the rate of their peers
in other racial or ethnic groups. (Source: PEW 2001
Internet & America Life Project, Dec 01)
::
From 1990-2000, every state's Asian population grew
at least 33%. (Source: US Census Bureau, Census
2000)
:: Between 1990 and 2000, the three
fastest growing Asian groups were (in rank order by
population growth rate): Asian Indians, Vietnamese,
and Chinese. (Source: US Census Bureau, Census 2000)
:: Filipinos are the second largest
Asian group in the U.S. They are also one of the two
largest Asian groups in California, home to the largest
Asian population of any single state. (Source: US
Census Bureau, Census 2000)
:: As of 2000, and for the first
time in history, Chinese is now the second most prevalent
foreign-language spoken in US households. (Source:
US Census Bureau, Census 2000)
The overwhelming majority of Asians
are foreign born and exhibit a corresponding strong
preference for in-language communications. (Source:
US Census Bureau, Census 2000)
::
Asians are more likely to buy "luxury electronic
items" including camcorders, DVD players, and home
fax machines than their peers. (Source: Fall 2000
Simmons NCS)
:: Asians are 96% more likely than
all consumers to own a digital camcorder, an MP3 player,
or a PDA. (Source: Spring 2002 Simmons NCS)
:: Three favorite activities of Asian
travelers are: shopping, outdoor recreation, and visiting
historical places or museums. (Source: The Minority
Traveler, 2000)
Asian Indians have one of the highest
rates of Coronary Artery Disease of all ethnic groups;
4-times higher than Caucasians. (Source: Klatzky,
1994)
:: Asian American adolescent girls
have the highest rates of depressive symptoms of all
racial/ethnic and gender groups. (Source: The Commonwealth
Fund Survey of the Health of Adolescent Girls. 1997)
::
Heart Disease is the leading cause of death for Asian
Indians, Filipinos, and Japanese. (Source: National
Vital Statistics System, CDC, NCHS)
:: 89% of Chinese households in Southern
California purchase groceries in Chinese supermarket
chains/stores. 87% of Korean households in Southern
California purchase groceries in Korean supermarket
chains/stores. (Source: 2002 KSCI/ISA Consumer Survey,
So. Calif. Chinese% Korean)
:: 68% of Chinese in the San Francisco
Bay area have visited a hamburger/fast-food restaurant
in last 30 days. (Source: 2002 KTSF/ISA Chinese
Consumer Study)
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