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Did you know?

:: Compared to all other groups, including Caucasians, Asians have the highest percentage of households in the $75,000 or above annual income range. (Source: US Census Bureau, Census 2000)

:: Asians have the highest median home value among all ethnic groups (including Caucasians) in 48 states. (Source: US Census Bureau, Census 2000)

:: Of the top-10 most common surnames of San Francisco homebuyers in 1999, nine were Chinese. (Source: DataQuick Information Systems)

:: On average, Asian Americans take longer trips (4.4 nights) when compared to the average domestic traveler. (Source: The Minority Traveler, 2000)

:: Half of all Chinese in Northern California have traveled internationally by air at least once in the last twelve months. (Source: 2002 KTSF/ISA Chinese Consumer Study)

:: On average, Asian Americans spend $635 per trip, nearly 50% more than the average spending per trip among all U.S. travelers. (Source: The Minority Traveler, 2000)

:: Use of air transportation is much higher among Asian Americans than all U.S. travelers. (Source: The Minority Traveler, 2000)

:: Asian Americans are most likely, of all groups, to have a household computer (65%) and internet access (56%). (Source: U.S. Census Bureau, Current Population Survey, August 2000)

:: Asian Americans are the heaviest everyday internet users. (Source: PEW Internet and American Life Project, Dec 01)

:: Asian Americans make online purchases on a day-to-day basis at twice the rate of their peers in other racial or ethnic groups. (Source: PEW 2001 Internet & America Life Project, Dec 01)

:: From 1990-2000, every state's Asian population grew at least 33%. (Source: US Census Bureau, Census 2000)

:: Between 1990 and 2000, the three fastest growing Asian groups were (in rank order by population growth rate): Asian Indians, Vietnamese, and Chinese. (Source: US Census Bureau, Census 2000)

:: Filipinos are the second largest Asian group in the U.S. They are also one of the two largest Asian groups in California, home to the largest Asian population of any single state. (Source: US Census Bureau, Census 2000)

:: As of 2000, and for the first time in history, Chinese is now the second most prevalent foreign-language spoken in US households. (Source: US Census Bureau, Census 2000)

The overwhelming majority of Asians are foreign born and exhibit a corresponding strong preference for in-language communications. (Source: US Census Bureau, Census 2000)

:: Asians are more likely to buy "luxury electronic items" including camcorders, DVD players, and home fax machines than their peers. (Source: Fall 2000 Simmons NCS)

:: Asians are 96% more likely than all consumers to own a digital camcorder, an MP3 player, or a PDA. (Source: Spring 2002 Simmons NCS)

:: Three favorite activities of Asian travelers are: shopping, outdoor recreation, and visiting historical places or museums. (Source: The Minority Traveler, 2000)

Asian Indians have one of the highest rates of Coronary Artery Disease of all ethnic groups; 4-times higher than Caucasians. (Source: Klatzky, 1994)

:: Asian American adolescent girls have the highest rates of depressive symptoms of all racial/ethnic and gender groups. (Source: The Commonwealth Fund Survey of the Health of Adolescent Girls. 1997)

:: Heart Disease is the leading cause of death for Asian Indians, Filipinos, and Japanese. (Source: National Vital Statistics System, CDC, NCHS)

:: 89% of Chinese households in Southern California purchase groceries in Chinese supermarket chains/stores. 87% of Korean households in Southern California purchase groceries in Korean supermarket chains/stores. (Source: 2002 KSCI/ISA Consumer Survey, So. Calif. Chinese% Korean)

:: 68% of Chinese in the San Francisco Bay area have visited a hamburger/fast-food restaurant in last 30 days. (Source: 2002 KTSF/ISA Chinese Consumer Study)


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